In this episode of the Colaberry AI Podcast, we explore new research from MIT Sloan that reveals how agentic artificial intelligence is fundamentally reshaping digital business models. As organizations move beyond basic automation, AI is no longer just supporting workflows—it is beginning to execute outcomes, manage ecosystems, and drive revenue growth independently.
The study highlights a decisive shift away from traditional supplier-based and omnichannel models toward ecosystem-driven strategies, where autonomous agents coordinate products, services, and partners. To help leaders navigate this transformation, the research introduces four emerging business frameworks: Existing+, Customer Proxy, Modular Creator, and Orchestrator—each representing a different level of AI autonomy and strategic ambition.
Using One New Zealand Group as a case study, the research illustrates how organizations can evolve from simple AI enhancements to goal-oriented, agent-led execution, where AI systems act within defined guardrails to deliver customer outcomes. The key strategic question for leaders becomes clear: will AI merely assist human decision-making, or will it be trusted to operate independently on behalf of customers?
This episode unpacks why agentic AI is not just a technology upgrade—but a business model transformation that will define competitive advantage in the years ahead.
🎯 Key Takeaways:
⚡ Agentic AI is driving a shift toward ecosystem-based business models
🤝 Four new frameworks define levels of AI autonomy and value creation
🔄 Companies are moving from AI assistance to outcome-driven execution
📜 Case studies show how firms can transition to agent-led operations
🌍 The future hinges on whether AI supports tasks or owns outcomes
🧾 Ref:
How Digital Business Models Are Evolving in the Age of Agentic AI – MIT Sloan
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This episode is created for educational purposes only. All rights to referenced materials belong to their respective owners. If you believe any content may be incorrect or violates copyright, kindly contact us at ai@colaberry.com, and we will address it promptly.
