In this episode of the Colaberry AI Podcast, we examine India’s newly introduced IT regulations targeting AI-generated content and deepfakes, marking one of the most assertive government actions globally in response to synthetic media risks.
Starting February 20, digital platforms operating in India must clearly label AI-generated content and maintain traceable metadata to ensure transparency for users. The goal is to prevent the misuse of synthetic media while strengthening digital trust in an era of rapidly advancing generative AI tools.
The new framework also significantly tightens enforcement timelines. In certain cases, platforms now have as little as three hours to remove illegal or harmful content once notified. While routine edits such as color correction are exempt, companies are legally required to implement automated systems to verify AI disclosures and track manipulated media.
Failure to comply may result in the loss of “safe harbor” protections, potentially exposing platforms to criminal liability under updated national statutes. At the same time, companies that adhere to transparency and takedown mandates can retain legal protections.
This episode explores the broader implications of these rules—how they balance innovation with accountability, and what they signal about the future of AI governance worldwide.
🎯 Key Takeaways:
⚡ AI-generated content must be clearly labeled in India
🤝 Platforms must maintain traceable metadata for synthetic media
🔄 Takedown deadlines reduced to as little as three hours
📜 Non-compliance could trigger criminal liability
🌍 Signals a global shift toward stricter AI governance
🧾 Ref:
Government’s New IT Rules on AI Content Labelling – Times of India
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