In this episode of the Colaberry AI Podcast, we explore the challenge of re-engaging prospective students who have become inactive in the admissions process, and how Colaberry's Cory AI assistant is providing a solution. Many schools struggle to reconnect with these "dormant leads," often lost due to life events rather than disinterest.
Cory's 30/60-Day Re-Engagement Flow aims to change that, using personalized, value-driven messages at specific intervals to nurture these leads back into the admissions funnel. By remembering past interactions and program interests, Cory can offer tailored opportunities like scholarships or event invitations to pique their interest. This automated approach improves response rates and increases applications, all while freeing up admissions teams to focus on other priorities. Join us as we delve into the power of AI-driven student re-engagement.
🎯 Key Takeaways:
💭 Dormant Lead Challenge: Schools struggle to reconnect with prospective students who become inactive
🤖 Cory's Re-Engagement Flow: Automated 30/60-day nurturing campaign with personalized, value-driven messages
🧠 Contextual Awareness: Remembers past interactions and interests to offer relevant opportunities
📈 Improved Engagement: Boosts response rates and application numbers through timely, targeted outreach
🧑💼 Staff Optimization: Frees up admissions teams to focus on other priorities
🧾 Ref: How to Win Back Students Who Seemed to Vanish
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Disclaimer: This episode is created for educational purposes only. All rights to referenced materials belong to their respective owners. If you believe any content may be incorrect or violates copyright, kindly contact us at ai@colaberry.com, and we will address it promptly.
